William has spent most of his adult life promoting poetry and its’ powers. He founded the Forward Prizes for Poetry, the UK’s biggest poetry prizes, in 1991 and soon after, National Poetry Day which is celebrated in the UK every October. William has been dispensing poetry prescriptions since his Poetry Pharmacy began in 2014 listening to thousands of people’s problems and prescribing them a poetic remedy. He has published many books, including The Poetry Pharmacy and The Poetry Pharmacy Returns in the UK and The Poetry Remedy in the US, 100 Prized Poems – 25 years of the Forward Books and most recently the childrens’ poetry anthology ‘Everyone Sang – A Poem for Every Feeling’
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